Friday, February 3, 2012

Creating and Managing Your Company Page

"Is your company on LinkedIn? It should be, "
says Brenda Meller of Walsh College.
LinkedIn is the #1 site for professional networking. If you're like me, you're always on the lookout for new tips and techniques to make LinkedIn even more effective for your professional goals.

Is your company on LinkedIn? If you're not sure, go check now. On LinkedIn, change the drop-down at the upper right to "Companies" and type in your company name. Hopefully it will come up in the search. If it does, that means your company is on LinkedIn. Tell your marketing department they are doing a great job.

If it's not on LinkedIn yet and you're a company representative who has the authority to do so, create a company page. There is no charge to do so, and it helps to give your company (and you) increased visibility on LinkedIn.

Simply follow the step-by-step instructions and fill in the boxes to share publicly available information about your company, such as your industry, number of employees, website address, and company description.

If you're feeling adventurous, you can also add in products and services.
Feeling confident? Then go ahead and request recommendations from your customers.

Stumped on what do add? Look at your competitors and see what they've posted. After all, it's what your customers might be doing. Or if you're in HR and use LinkedIn for recruiting, it's what your potential candidates are doing.

I've been modifying the company page for Walsh College and adding in a few new pieces of information each day using this simple process. Check it out at