LinkedIn for Executives: How Do You Stack Up?

If you're an executive using LinkedIn, chances are you have unique challenges and unique needs compared to the average working professional.

How do you stack up against these items? Give yourself one point* for every "YES." Subtract one point if you answered "YES" to items 6 or 19.

1. I’m on LinkedIn
2. I know why I’m on LinkedIn
3. I’ve completed my LinkedIn profile

   

   Don't use a "selfie" as your
   LinkedIn profile photo. 

4. I review and update my LinkedIn profile once per quarter
5. I personalize invitations to connect
6. I accept all invitations
7. I know what to do with invites from people I don’t know
8. I hide my connections
9. I know how to modify my profile settings…
10. … when I make updates, so my network does not see the edits as I make them
11. … if I want to privately view a profile
12. My company is on LinkedIn (company page)
13. My professional summary on LinkedIn mirrors my professional bio
14. My photo on LinkedIn is a professional headshot (NOT a “selfie”)
15. I know how to access LinkedIn HELP
16. I am aware of the value of LinkedIn groups
17. I participate in group discussions (post or read)
18. I review my LinkedIn homefeed weekly
19. My assistant manages my LinkedIn for me
20. If I have multiple emails that I use professionally (work, gmail, etc.), they are all linked to my LinkedIn account
21. I have only one LinkedIn profile
22. I’ve looked at my peers’ profiles on LinkedIn
23. I’ve looked at competitors’ company pages on LinkedIn
24. I know how to modify what displays on my public profile
25. I've added my board affiliations to my LinkedIn profile



Use a professional photo for your
LinkedIn profile photo.

26. I am connected with Brenda Meller on LinkedIn

This is just a sampling of common concerns that executives face when working with LinkedIn. In the next few months, I'll be blogging an explanation for each topic and provide instructions on each when applicable.

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** Extra bonus points if you share this blog as a LinkedIn status update.